This year, WDF is focusing the festival around the incredible value in good design that challenges conventions to change the way we experience the world. Design is all around us all the time, but good design is rare and far between. We live in a designed world full of mediocre, complacent, and un-inspiring experiences. As consumers, citizens, participants, and designers, we have the power to improve our experiences through good design. Good design is innovative design. Innovative design requires the designer to challenge expectations, conventions, past experiences, and the status quo to enhance the end product. Innovative design also changes the users experience creating a visceral emotional reaction that balances its functional aspect. In so doing, innovative design challenges us to dream bigger, push further, and expect more from the experiences in the world around us.