DESIGN THE NEW BUSINESS
The business of design is just as, if not more, complex than the process of making the end product. In order to compete in the current market and be profitable there is an underlying demand to challenge standard business models and conventional user experience. As a collective, by challenging the business of design, we have the capacity to generate even more possibilities in enhancing the perception and experience of “good design” within our industry and of the public.
This documentary reveals how design is changing the way we see and do business.
"As our world changes, the challenges to business grow. Old ways of thinking are being replaced by open minds and creativity. Design is playing a central role in helping solve problems and drive the future. We invite you to see how design is shaping the new business. "